GLOSSARY
Trust signals
In brief: Signals that increase store credibility: clear contacts, policies, business identity and transparent checkout.
Related terms
A policy risk where Google believes users may be misled due to insufficient transparency or inconsistent information.
A page that clearly shows how to contact the business (email/address/support). A key trust signal.
Page describing costs, delivery times, regions served, carriers and tracking.
Policy describing how returns and refunds work: conditions, timing and procedure. Core trust signal.
Clear total cost (shipping/taxes/fees) before payment. Impacts trust and policy risk.
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