GLOSSARY
Contact page
In brief: A page that clearly shows how to contact the business (email/address/support). A key trust signal.
Related terms
Signals that increase store credibility: clear contacts, policies, business identity and transparent checkout.
A policy risk where Google believes users may be misled due to insufficient transparency or inconsistent information.
Policy describing how returns and refunds work: conditions, timing and procedure. Core trust signal.
Page describing costs, delivery times, regions served, carriers and tracking.
FREE REPORT
Want a personalized checklist for your site?
In ~60 seconds you get a prioritized checklist on trust signals (contacts, returns, shipping), policy pages and product-page consistency (price/stock) + Product schema.
Browse the glossary