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GLOSSARY

Title

In brief: The product title used in the feed and Shopping listings. Strong titles improve relevance and CTR.
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Related terms

Description
Product description used to provide context, features and relevance signals for Shopping.
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Brand
Product brand. Often required with GTIN/MPN and must be consistent with the PDP.
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Google Shopping
Google ecosystem that shows products across the SERP, the Shopping tab and other Google surfaces, based on feeds and site quality.
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Product feed
Structured dataset (XML/CSV/TSV/Sheets/API) containing product data: titles, prices, images, availability and required attributes.
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