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GLOSSARY

Shipping policy

In brief: Page describing costs, delivery times, regions served, carriers and tracking.
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Related terms

Trust signals
Signals that increase store credibility: clear contacts, policies, business identity and transparent checkout.
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Shipping
Shipping costs and delivery times. Must be clear on-site and consistent with Merchant Center settings.
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Delivery time
Estimated delivery window (handling + transit). Impacts conversion and expectations.
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