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GLOSSARY

Misrepresentation

In brief: A policy risk where Google believes users may be misled due to insufficient transparency or inconsistent information.
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Related terms

Trust signals
Signals that increase store credibility: clear contacts, policies, business identity and transparent checkout.
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Account suspension (Merchant Center)
Merchant Center account is suspended; products become ineligible until violations are resolved and a review is approved.
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Returns & refunds policy
Policy describing how returns and refunds work: conditions, timing and procedure. Core trust signal.
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Shipping policy
Page describing costs, delivery times, regions served, carriers and tracking.
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Contact page
A page that clearly shows how to contact the business (email/address/support). A key trust signal.
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