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GLOSSARY

Checkout transparency

In brief: Clear total cost (shipping/taxes/fees) before payment. Impacts trust and policy risk.
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Related terms

Misrepresentation
A policy risk where Google believes users may be misled due to insufficient transparency or inconsistent information.
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Shipping cost
Delivery fee. Should be disclosed clearly before payment.
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Taxes
Tax/VAT handling. In the EU, prices should be displayed consistently and typically VAT-inclusive for B2C.
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