GLOSSARY
Google Shopping
In brief: Google ecosystem that shows products across the SERP, the Shopping tab and other Google surfaces, based on feeds and site quality.
Related terms
Google platform to manage product catalogs, feeds, inventory and eligibility for Google Shopping, Performance Max and Shopping Ads.
Product ads driven by Merchant Center feeds. Depend on data quality and landing-page consistency.
AI-driven multi-channel Google campaign. With feeds, it uses your catalog for dynamic ads.
Structured dataset (XML/CSV/TSV/Sheets/API) containing product data: titles, prices, images, availability and required attributes.
The landing page Google visits to verify price, availability, policies and structured data consistency.
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