GLOSSARY
Performance Max
In brief: AI-driven multi-channel Google campaign. With feeds, it uses your catalog for dynamic ads.
Related terms
Optional feed attribute (custom_label_0..4) used to segment products in campaigns (margin, seasonality, bestseller, clearance).
Structured dataset (XML/CSV/TSV/Sheets/API) containing product data: titles, prices, images, availability and required attributes.
Google advertising platform. Shopping and Performance Max depend on compliant feeds and landing pages.
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