GLOSSARY
Shopping Ads
In brief: Product ads driven by Merchant Center feeds. Depend on data quality and landing-page consistency.
Related terms
Google platform to manage product catalogs, feeds, inventory and eligibility for Google Shopping, Performance Max and Shopping Ads.
Structured dataset (XML/CSV/TSV/Sheets/API) containing product data: titles, prices, images, availability and required attributes.
The landing page Google visits to verify price, availability, policies and structured data consistency.
Optional feed attribute (custom_label_0..4) used to segment products in campaigns (margin, seasonality, bestseller, clearance).
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