GLOSSARY
Google Merchant Center
In brief: Google platform to manage product catalogs, feeds, inventory and eligibility for Google Shopping, Performance Max and Shopping Ads.
Related terms
Google ecosystem that shows products across the SERP, the Shopping tab and other Google surfaces, based on feeds and site quality.
Structured dataset (XML/CSV/TSV/Sheets/API) containing product data: titles, prices, images, availability and required attributes.
The landing page Google visits to verify price, availability, policies and structured data consistency.
Signals that increase store credibility: clear contacts, policies, business identity and transparent checkout.
A policy risk where Google believes users may be misled due to insufficient transparency or inconsistent information.
Merchant Center account is suspended; products become ineligible until violations are resolved and a review is approved.
Google's specification of required/recommended feed attributes, formats and constraints for Merchant Center.
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