GLOSSARY
Google Ads
In brief: Google advertising platform. Shopping and Performance Max depend on compliant feeds and landing pages.
Related terms
Product ads driven by Merchant Center feeds. Depend on data quality and landing-page consistency.
AI-driven multi-channel Google campaign. With feeds, it uses your catalog for dynamic ads.
Measurement of conversions (purchase, add_to_cart). Required for bidding optimization; must respect consent where applicable.
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