GLOSSARY
Conversion tracking
In brief: Measurement of conversions (purchase, add_to_cart). Required for bidding optimization; must respect consent where applicable.
Related terms
Google's analytics platform built around events. Common for e-commerce measurement and Ads integration.
Tag management system to deploy GA4/Ads/Pixels without frequent code releases; requires governance and consent control.
Meta tracking pixel used for remarketing and conversion optimization; requires consent management where applicable.
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