GLOSSARY
Remarketing
In brief: Re-engaging visitors who viewed products or started checkout via audiences and event-based targeting.
Related terms
Meta tracking pixel used for remarketing and conversion optimization; requires consent management where applicable.
Measurement of conversions (purchase, add_to_cart). Required for bidding optimization; must respect consent where applicable.
Google's analytics platform built around events. Common for e-commerce measurement and Ads integration.
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