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GLOSSARY

Search query match

In brief: How closely a product’s data matches the intent and wording of a user’s search.
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Related terms

Title
The product title used in the feed and Shopping listings. Strong titles improve relevance and CTR.
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Description
Product description used to provide context, features and relevance signals for Shopping.
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google_product_category
Google's taxonomy category used for classification and category-specific requirements.
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