GLOSSARY
SKU
In brief: Internal product code used for inventory management; not a replacement for GTIN.
Related terms
Product options (size/color/memory) that may have different prices and stock. A common mismatch source.
Groups variants of the same product (color/size/memory) so Google understands they belong together.
Structured dataset (XML/CSV/TSV/Sheets/API) containing product data: titles, prices, images, availability and required attributes.
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