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GLOSSARY

Redirect chain

In brief: Multiple redirects between the feed URL and final landing page, which can slow crawling and create instability.
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Related terms

link
The landing page URL for the product. Must resolve correctly and match the advertised offer.
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Canonical
rel=canonical tag indicating the primary URL among duplicates (params, variants, tracking).
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HTTPS
Secure protocol. Basic trust requirement for modern e-commerce and Google surfaces.
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