GLOSSARY
Price
In brief: Feed and markup price value. Must match the visible price on the landing page.
Related terms
Discounted price attribute used to represent promotions without creating price mismatches.
Structured data node describing the commercial offer: price, currency, availability, condition and seller.
Structured data describing a product, often via JSON-LD, including Offer (price/availability).
Error when feed/markup price differs from the visible price on the landing page or checkout.
Value Added Tax. EU B2C pricing typically shows VAT-inclusive prices; communicate this clearly.
FREE REPORT
Want a personalized checklist for your site?
In ~60 seconds you get a prioritized checklist on trust signals (contacts, returns, shipping), policy pages and product-page consistency (price/stock) + Product schema.
Browse the glossary